Comments on: When Unique Content Is Not “Unique”

By: Alice

Alice — Thu, 29 Jan 2009 12:47:22 +0000

Good example you cite here but I think movie and content are not comparable things. In content we can not write anything which is not widely acceptable or anything which is beyond reality however in movies most of the time we get imaginary things. For instance if we talk about technology, we can only write tried and tested techniques and if so it will be an existing content.

By: SexySEO

SexySEO — Thu, 28 Feb 2008 12:52:42 +0000

Brilliant!

By: Cy

Cy — Tue, 19 Feb 2008 15:17:14 +0000

“As an example, I saw a site selling internet services that was not a â€œbig brandâ€. The site had seen a ton of complaints about people trying to cancel service with one of their larger competitors. So, the non big brand site wrote a cancellation guide for canceling service with their competitor.”

Am wondering which webpage you are refering to, care to show us?

thanks.

By: Alan

Alan — Fri, 15 Feb 2008 08:34:53 +0000

Unique content is to keep visitors coming back to your website you built but building traffic to your site is what I found to be the more difficult part in IM.

By: Reese

Reese — Sat, 12 Jan 2008 12:43:51 +0000

I knew this entry existed before, but stopped to read it after seeing you in SEO Book.

Your analogies are great. “Juicy steak”–that’s grand.

One thing that baffles me a little is ensuring that what I write has not already been done (not literally, but conceptually). While I know that’s where research comes into play, there comes a point where 8 hours of research can be prohibitive to cranking out consistent content. Do you have any suggestions for quality assurance checking (that what I write is substantially different than what else is out there on the same topic) ?

By: Greg

Greg — Mon, 19 Mar 2007 13:01:49 +0000

The analogy about movies was great. I didn’t really get it until there but that helps a lot. I think a lot of times I create uniqu text rather than unique content.

By: Adrian Pletosu

Adrian Pletosu — Sun, 18 Mar 2007 14:35:28 +0000

One year old post but still standing true (found it through Aaron Wall’s link).

While difficult to come up with truly unique content – it is a real advantage to anyone. Yet for marketing I guess it would be very very difficult to implement.

If we follow the movie analogy – the movie industry would have been out of business by now if they would have published only truly original movies. And most indy original movies don’t get a crowd either.

You see, we as people somehow like rehashed things. How many identical soap operas are out there ? Thousands, and they all have people watching. The same stories with different character names. People keep watching them.

We just feel comfortable when we recognize the story. Brand new things may force us to think and that is dangerous for your health :D

By: Melanie Phung

Melanie Phung — Thu, 15 Mar 2007 20:11:42 +0000

Hi there. Found the link to this page on Aaron Wall’s site. Absolutely fantastic article, and you’ve hit the nail on the head. Even those of us with the best of intentions lose sight of this point every so often, so I’ll be forwarding your post to all the copywriters I know! And try to send some more link love your way too :)

By: Colbs

Colbs — Thu, 15 Mar 2007 15:23:50 +0000

Great advise. I was writing “literally” unique content for my new blog that is an informative / how to type site for my industry. Even my “literally” unique content has better than the 2 or 3 other blogs in my industry. But the more I research SEO and the realism of this new SEO world that I have been following the more I want my presence to be real and genuenly unique.

I am finding that the research that it takes to create genuenly unique content takes about four times as long. The great thing is that in the search for that unique content you learn more about new topics and about my industry. I have recently found two other sub industries in my industry while doing the digging.

Not to mention my new love for SEO. I had hired an SEO company to help me two years ago and payed out the a** for little to nada. Now I have been doing it my self and it is getting kind of addictive. Loved your post.

By: Rae

Rae — Thu, 12 Oct 2006 15:42:15 +0000

Sorry, didn’t see this til now… Yes Peter, that’s true – but they still put a different spin, package, ad campaign – something behind it to differ themselves in order to build customer and brand loyalty.