3/10/08

Good Financial Advice for Startups: AKA Calacanis is Right

Business Ramblings

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I stumbled across a Techcrunch post about how startups need to manage money and hiring processes or risk failing that came as a result of a post by Jason Calacanis about how startups can save money that was then sensationalized and heavily criticized.


The debate reminded me of the thoughts on handling employees at a startup (and the extremely differing opinions on the topic) that were shared a while back by Rand, Andy and myself. Michael Arrington and Jason Calacanis seem to agree with Andy and myself that “jobbers” are cancer to a startup and need to be ousted as soon as you figure out you’ve made the mistake of hiring one. Rand seems to be more with Duncan and Stilgherrian.

Michael made one potent and all important statement in his article:

You cannot waste money because every dollar is an amount of time you can keep running the business before you have to shut down. Run out of dollars before you reach profitability or convince investors to double down, and you’re done.

The only thing I might add is that you cannot waste money *on consumer goods or on employees* and that if you find you’re doing either, you must stop - stop spending or start firing those who aren’t giving you the best bang for your buck possible. Harsh? Maybe. Necessary? You bet your ass.

That said, Calacanis had some smart suggestions (though I wasn’t in like with them all) on saving money…

Buy second monitors for everyone…

I couldn’t agree more and every employee in my office has a double monitor setup. If there is one thing we can’t afford to be cheap with as an Internet startup, it’s our computer and monitors. The money spent on the front end is recouped many times over in the long run.

…establish a no-meetings policy…

While I’m not buying my employees lunch four days a week (though I do once in a while) I do believe heavily in the no meetings policy. I worked for a corporation at one point in my life that was obsessed with them and would drag every single employee in the company into a meeting for hours every Friday… the “higher level” employees like myself got to go to even more. They were always a waste of time, boring to employees and took time away from being able to do real work.

Buy cheap tables and expensive chairs…

That pretty much describes our office setup for all the workstations (our chairs aren’t Areon, but they weren’t cheap either) - even mine… though we did recently splurge on a bookcase and a set of drawers (and I hated every second of spending that cash).

Don’t buy a phone system. No one will use it.

I bought a cordless phone system (next to the printer) with two handsets that are as mobile as they need to be and that is what we use in the office. We’re not on the phone a lot and a regular phone works just fine for our needs.

Rent out your extra space…

Done. We sublet some of our office space out to one other small company and we’re like this weird little hybrid family now. We save on our own costs and get some great minds (and users with social media accounts) at the same time.

Allow folks to work off hours…

All of our employees have a choice on their hours (within reason)… some come in as early as seven a.m. and others as late as 10 a.m. - and we aren’t in a “commuter heavy city”… I simply give the option so they can have some flexibility on when to start their work day and work during the time they feel most productive.

Outsource to middle America…

Some of our best “employees” are full time contractors who work from home within “middle America”. With Basecamp (ironic ain’t it), IM, webcams, email, multiple means of BlackBerry communication, etc. being remote definitely doesn’t mean being isolated from the team.

Several other things Jason suggested - outsourcing accounting and HR, utilizing Google docs instead of Microsoft Office (unless you’re the type of company to use bootleg copies, which we of course, most certainly are not) and keeping the fridge stocked full of sodas are also things I’m also doing with my company.

Pat Phelan made some additional suggestions which included not flying first class (I would never use company money to upgrade, but would use personal money or points) and having events and conferences justified before spending the cash to attend them (SEO conferences are on my own dime because they largely are about giving back and seeing friends now… company money only goes to conferences where we think we can get the ROI on attending). Pat also mentioned keeping your company offices away from large metro areas, which we’ve also done.

Robert Scoble also chimed in saying he thought Calacanis was right on his tough stance on hiring/firing, though I can’t say I agree with firing the smokers but maybe the fact that my smokers are working late, from home and doing whatever it takes to get their tasks done on deadline and better than required has softened me there. But I did agree with his suggestion of doubling up on hotel rooms… our guys are doing so at the end of the month for a conference.

As my own added money saving tip…

- We trade if and when we can. We have valuable skills and we’re not adverse to trading them with people who have other valuable skills when the opportunity arises *and* is a win-win situation for both companies involved.

On the subject of “firing those who have a life”, I think Jason said it very well in his subsequent post

Some people work in order to live (like I did in IT), while others live to work (like I’ve done most of my adult life).

I won’t hesitate (and haven’t hesitated in the past) to get rid of an employee who is just showing up to collect a check. I find it amusing that people automatically assume that if you cut the slackers and keep only the achievers, then the employees you do keep must be miserable. From Stilgherrian’s post

Can you imagine what it’d be like working for this guy? Do you think you’d get much loyalty in return for being a wage-slave?

Guess what - being expected to be a stellar performer does not automatically make someone miserable or make the person with the expectations an asshole. Our employees, according to their feedback to me, are glad to be in an environment where they are valued, they’re able to learn a hell of a lot from the fast pace and feel that they are part of a fantastic team of talent, drive and meaning.

If you think expecting hard work brings resentment, try talking to your best performers who stay late, work hard and always over perform and ask how they feel about being paid the same and treated the same as employees in equal positions who start packing up to go home at 4:50 in the afternoon - *that* breeds resentment folks. Along with feelings of under appreciation.

In my opinion, being kept on a team with high standards that *also* recognizes and rewards those efforts breeds satisfaction.


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Rae Hoffman

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Id be a bit worried about outsourceing the accounts as you need to to EXACTLY!!!!! whats going on with the cashflow (having crap accounts was one of the things that took poptel down along with those bastards at ICAN)

And the cost of office is a minor cost compared to that of hireing people (salery tax etc) and you will not save time when you have to keep reformating bewteen open office and Office and open office looks shit.

Having any one with some basic hr skills (not an over promoted como) would be a good idea esp if your CEO has poor social skills and needs a poke with the catlle prod not to do somthing fracking stupid.

Posted by Neuro on March 11th, 2008 at 12:28 pm

These are some great money saving ideas for all businesses, not just startups. You listed a number of things that I had never thought of.

As for avoiding the cost of using MS Office, I prefer to go with Open Office.

Thanks.

Posted by People Finder on March 11th, 2008 at 1:14 pm

[...] on Jason Calacanis ’s Start Up Rules InstigatorBlog: Should You Hire Workaholics For Your Startup ? Sugar Rae: Good Financial Advice for Startups or Why Calacanis is Right Don Dodge: How to make your startup successful Duncan Riley: Calacanis Fires People Who Have A Life [...]

I agree with most these ideas, however the “slacker” employees are not always slackers. In fact, I leave the office at 4:45 so I make sure to see my kids during dinner and help with homework. Then I see them to bed. Then after some time with my wife, and she has headed off to bed, I get to sit down at my desk at home and put in another 2-3 hours with work. I often get to bed at 1-2 am working for someone else. Just because employees see a guy leaving early doesn’t validate their feelings that he doesn’t work as hard as they do. And I have a life.

Of course I miss the happy hours at the bar, but I don’t miss happy hour with my family, which I enjoy more.

Posted by Marcus on March 11th, 2008 at 10:04 pm

Marcus, totally commendable, but the very few who leave early to work late so to speak like you do would have telltale signs making it obvious… like numerous emails going out to various company members, you coming into the office in the morning talking about “ideas you came up with last night, etc” and your peers working hard within the office know how much time it would take to get done what you are in the timeframe you do. :)

Posted by Rae Hoffman on March 11th, 2008 at 10:08 pm

I hate work hours. Not a big fan of time tracking. Commuting pretty much sucks too. Then again, I’m not really an employee. I am, but I’m not. I’m building my sites while working for an employer so that I can make the move to go solo.

Once I get to the point of managing my websites exclusively, I’ll work when I have to and quit when I can. I’m an SEO out of necessity, but a blogger at heart.

I cringe every time I hear a business owner/manager talk about time tracking and efficiency. I’ve just never seen it NOT abused. I don’t need micromanaging, thank you very much, and I’m pretty sure my coworkers don’t either.

The company I’m with now doesn’t seem to micromanage, but I haven’t been here long enough yet to know for sure.

Posted by DanielthePoet on March 13th, 2008 at 12:03 am

Your point about Microsoft Office is great. I would add that you can do this with many proprietary software products. Our business switched to Ubuntu Linux on our workstations half a year ago, and we are very happy with it. There are great free alternatives to most proprietary software products.

You can use a phone system based on a virtually hosted Asterisk system via VOIP.

Posted by Karl on March 14th, 2008 at 11:33 am

Can’t take credit for the office suggestion - that was part of the synopsis of ideas from Jason’s post.

Posted by Rae Hoffman on March 15th, 2008 at 8:53 am

You make several great points. I agree with you on the no meeting policy. Nothing annoys employs more than having non-productive meetings, where everyone feels like their valuable time is being wasted.

Posted by Dana Suazo on March 15th, 2008 at 9:31 pm

In my opinion, being kept on a team with high standards that *also* recognizes and rewards those efforts breeds satisfaction.

Learnning!!

Posted by Carina on March 19th, 2008 at 10:04 pm

“Nothing annoys employs more than having non-productive meetings, where everyone feels like their valuable time is being wasted.”

Oddly enough, I sorta’ thought the employee had sold that time to the employer…

Posted by Eathan on March 20th, 2008 at 2:38 pm

I loved this article, it’s very detailed and I agree with most of the advices for saving money! Thanks for the great post:)

Posted by seo pixy on March 26th, 2008 at 7:38 am

A lot of these ideas overlap with those mentioned in the PeopleWare book by DeMarco + Lister and there’s some crossover with Xtreme programming principles. Making sure that workers can work in a quiet environment where they won’t be disturbed every 5 minutes is important too - part of the reason I left my last job! That and don’t sit down in meetings… then they don’t last longer than they need to…

Posted by dave on April 1st, 2008 at 8:06 pm

Excuse while I call an ambulance…. someone used the words “Calacanis” and “right” in the same sentence… in a post title even. The internet is going to implode!

I agree with the cheap tables and expensive chairs and I think that’s a thing that gets overlooked a lot both for startups and even just home office. My desk is a cheap table like thing from walmart or target … my chair is a $300 chair with a cushy back. Before I had this chair my productivity sucked in terms of hourly work.

I went and read his post (I normally don’t read him…) and there really are some good ideas in that post that a lot of people starting a biz don’t even think about in terms of saving money.

His point about firing people that aren’t workaholics I guess is where the controversy came in. Calacanis doesn’t know how to be nice or word things in a human way, that’s not his fault. He probably didn’t realize that people can love their work and not be labeled as workaholics. Passionate people that are as excited as you are about your business venture should do quite nicely.

I’m rambling…. long comment… me shutup now.

Posted by Loretta on April 5th, 2008 at 1:36 pm

[...] out Eric Ward’s new blog about link building best practices. Sugarrae gives good advice for business start-ups which I thoroughly [...]

Startups are a game of survival of the fittest and leanest — there really is no room for slacking in the culture. I had to work for 70 hours a week to get my own business started. Calacanis is right about a lot of things, especially from a business and visionary angle. The SEO community should look past his “noise” and learn what they can from him.

Posted by Simon Slade on May 8th, 2008 at 7:03 pm

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