I recently did an interview with Michael Ferguson, the Senior User Experience Analyst at Ask.com about their rebranding campaign. I also took the opportunity to ask questions in regards to rebranding a website in general so that regular webmasters could learn from Ask’s experiences (and budget).
The interview ended up being almost three thousand words and contained a lot of interesting information, so I allowed it to be published (in two parts) over at Search Engine Watch. If you’re into usability, you’ll definitely find some good information in them…
Rebranding Ask.com, Part One
Rebranding Ask.com, Part Two
About the Author
Rae Hoffman-Dolan aka "Sugarrae" is an affiliate marketing veteran and an (extremely) occasional Houston SEO consultant specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog and the SVP of Marketing for Speedy Incorporation Services. You can connect with Rae via Twitter and Facebook.
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Sugarrae runs on the Thesis WordPress Theme
If you’re someone who doesn’t understand a lot of PHP, Thesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.
For those "in between", like myself, I’ve created "dummy" guides for Thesis hooks that allow us to make more professional customizations than we ever deemed possible. The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before. You can find out more about Thesis below:
- Thesis Website and Demo
- Thesis Theme Review
- Thesis Tutorial: Hooks for Dummies
- More Thesis Tutorials on Sugarrae
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