9/25/07

Google Doesn’t Know the Face of “Evil”

Link Development

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One of my employees was pushing a story we had done yesterday and decided to contact some parenting sites (the angle of this story was related to them) and see if they’d be interested in making their readers aware of it. He got back an interesting email, and forwarded it to me for a laugh. I definitely found it humorous, but after taking a 15 minute dig into the site, also realized that Google has no clue what the elusive face of “evil” really is.


Now, I’ve already bitched in the past about how stupid it is to penalize “paid links” since there is no way for Google to even truly tell what a *good* paid link is. The propoganda whore and I then took is a step further in regards to explaining why Google shouldn’t tell you how to run your website. As a side note, if you aren’t up to date on the FUD whore’s opinion on paid links and why you should care even if you’re not buying them, you need to check out his theory on paid links. Now, back to my story…

So, my employee receives the following in response to an email he sent to a popular parenting blog:

Sure! $500, and I’ll give it a great review!

Girl’s got to feed the family.

Cheers,
XXXX X.

Now, personally, I don’t give a shit that this chick is selling “great reviews”… she built her site and she has the right to monetize and market it the way she chooses. But, it did give me a chuckle, because this, Matt, is exactly the type of link seller you cannot and will never be able to catch. This, is the elusive supposed “evil” you are so in search of.

This parenting blog has double digit comments on every post, has won several of the big blogger world awards and has a feed subscribership in the tens of thousands. This parenting blog has over ten thousand links, from high quality sources. And a quick search revealed that she has reviewed tons of websites, products, articles and given out a lot of links. And you have no way of knowing which ones were used to feed her family and which ones were given because they were deserved.

She isn’t offering a service like review me where you pay for a review in the open, the review is cited as paid (because you are essentially paying for the reviewer’s time and not their opinion) and then gives her honest opinion. This is a popular, trusted blogger who has a picture of her and her kids plastered all over her blog… this is an innocent face… this is your evil.

And you have no way in hell of identifying it *correctly* a high percentage of the time any more than a random girl has of identifying which guy she dates are knights and which are wolves in sheep clothing. Sure, some are obvious, but you have no more chance of being correct on your judgements than that girl sitting at the bar this Saturday night.

And for the record, I didn’t pay for the review. Partly because I wasn’t going to pay someone to “review” an article that was an interview of a CEO of a national company who recently acquired millions in funding and partly because since she *is* a blogger simply trying to feed her family and not an Internet marketer, she apparently has no idea that her prices are sky fucking high in this instance. ;-)


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Rae Hoffman

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Sometimes rants make the best posts. Loved this one! It’s gotta be a more common practice than most of us are aware of. And now I even know what kind of anchor text to use when linking to Michael Gray.

Posted by Michael Dorausch on September 25th, 2007 at 11:22 am

I wonder what she feeds the family on? Caviar and chips?

Posted by Lyndon Antcliff on September 25th, 2007 at 12:06 pm

I love this post.

Posted by Danielle Winfield on September 25th, 2007 at 12:51 pm

Speaking of which…

If you’re a blogger looking to make a few bucks, check out the site my name links to!

Posted by Jeff on September 25th, 2007 at 2:22 pm

I only approved that comment for one reason Jeff… to ask you this… are you fucking CRAZY?

Posted by Rae Hoffman on September 25th, 2007 at 2:26 pm

So many don’t know what is what in this industry. Do you honestly think Google does not know what many bloggers are up to in this industry? Do you think that Google will continue to ignore blogs and all the “blogroll” links that buddies give each other? Do you think they will ignore all the “pay to blog” sites out there? Nope.

This industry is it’s own worse enemy. History has shown time and time again that the so-called SEO industry will kill off the blogs and linking. Anyone who actually thinks that “buying” links is the way in the future to good positions on Google is clearly delusional. Sorry.

Posted by Doug Heil on September 25th, 2007 at 2:47 pm

The review buyer is also paying for the links, not just the reviewers time for writing the review.

Posted by Matt Jones on September 25th, 2007 at 2:57 pm

Tom ay to, tom ah to I guess. Depends on who the reviewer is. If you could pay tech crunch to review you, but with a redirect or a nofollow link, would you? If you appealed to their crowd, damn straight you would. Me? I’m paying for exposure they very few times I do buy what turns out to be links.

Posted by Rae Hoffman on September 25th, 2007 at 2:59 pm

Rae, great post and your note to Jeff just killed me.

Posted by Jon Kelly on September 25th, 2007 at 2:59 pm

Doug, c’mon are you crazy or just off the meds?

there’s no way Google can detect this kind of paid linking. Sure they can catch people in high profile networks but “backroom” deals it’s impossible …

and if they keep discounting things soon everything will be discounted and we’re back at square one …

Posted by graywolf on September 25th, 2007 at 3:01 pm

Doug - bottom line is, they can’t penalize the sellers without throwing out an entire daycare (fuck the single baby) with the bathwater. See: http://www.sugarrae.com/why-google-shouldnt-penalize-me-for-their-incompetence/

Posted by Rae Hoffman on September 25th, 2007 at 3:02 pm

That’s fine Rae. Bash me if you wish for my opinion. I’ve been at this stuff for ten years now. How about you? Do you know how many “techniques” I’ve seen come and then go because the SEO industry destroyed them? A bunch Rae. Believe me; Google knows exactly what this industry is doing… blogs especially. Don’t be surprised if they simply start ignoring ALL blogrolls and links in blogs…. at least giving all of them less weight than they do right now. Forum links in posts are valued about at “zero” now, so will be the case for ALL blogs real soon.

You all do not realize that Matt Cutts stated on his blog about two years that paid links were going to be looked at from now on. That was two years ago Rae. Where was everyone in this industry back then? LOL

I know; you all were buying and selling links with no regards to what Google has been saying for years now.

Posted by Doug Heil on September 25th, 2007 at 3:15 pm

Please, can I just say…Doug Heil, shut the fuck up! You regurgitate the same spew everywhere you go and I for one get so sick of reading your holier-than-thou and know-it-less opinions.

Posted by SisterSledge on September 25th, 2007 at 3:24 pm

Doug, first off, all I did was give a counter opinion. No where did I “bash you”.

However, since you’ve chosen to talk to me like I’m some sort of young newb, let’s get a few things fucking straight. Almost ten years ago I was constructing my first website:

http://www.sugarrae.com/blog/my-entry-to-internet-marketing/

Before you talk to someone like you’re an old timer to their fucking toddler, do some research on the person you’re talking to.

As for Matt’s blog, you’re probably right, because I don’t read it. Matt only says what he is allowed to say and rarely is it anything that gives a competitive advantage. I only read and cite Matt’s blog when I am counter speaking official Google opinion, giving a known fact I want cuttlets to be able to accept or someone points me to a rare post of interest. (No offense Matt)… two years ago, I was fucking marketing websites, same as a shitload of other people in this industry.

Lastly, I’m a STRONG organic link developer… probably one of the strongest you’ll ever see. I didn’t BUY my first link until about a year or so ago and even then only because the industry required it (unless I wanted to wait several years to be able to compete).

So, to recap, my first response to you was far from an insult. This response to you was to ask you to please bend over, remove your head from your ass and stop talking out of it when it comes to me, my tactics and my experience in the field.

Posted by Rae Hoffman on September 25th, 2007 at 3:33 pm

LOL Thanks for that “sistersledge”. Your comment is duly noted. Please note however; not I nor any of “many” peoples really care about you or what you have to say…. “never” have girl.

BTW Rae; thank you for allowing me to express my opinion “in here”. That shows some class at least.

Posted by Doug Heil on September 25th, 2007 at 3:33 pm

Doug, I’ll never stop anyone from sharing their opinion. But on my blog, if you talk down to me, you damn sure better prepare for a shit-storm in return.

Your opinions however, whether I agree or disagree with them, are welcome.

Posted by Rae Hoffman on September 25th, 2007 at 3:35 pm

LOL Thanks for that as well Rae. Your comment is duly noted as well.

I see you have “trouble” competing unless you “buy links”. That’s too bad.

You all have proved my points nicely. I still do thank you for allowing me to post my opinion.

Posted by Doug Heil on September 25th, 2007 at 3:37 pm

No, but I see you have an easy time turning words around to appear how you want them to appear to justify your halo. Industries are dependent upon the competition. When you rank #1 for online poker without buying a single link or the site you did it with and hold the rank for more than three months, you come see me (but wear a jacket, because it will be cold in hell that day) and let me know. Thanks :)

Posted by Rae Hoffman on September 25th, 2007 at 3:39 pm

>You all do not realize that Matt Cutts stated on his blog about two years that paid links were going to be looked at from now on.

Doug you do realize Google has not authority to tell you or anyone else what to do. I’m sure the president of coke would love to pass the beverage drinking guidelines and make it against TOS to drink Pepsi, but no one would take them seriously if they did. So why do people bow down to google like are some ruler of their country or elected official.

Really I wish people would wize up and stop acting like sheeple when google says something. grow a backbone and stand up for your right to conduct commerce in the way you see fit.

Posted by graywolf on September 25th, 2007 at 4:13 pm

“LOL Thanks for that “sistersledge”. Your comment is duly noted. Please note however; not I nor any of “many” peoples really care about you or what you have to say…. “never” have girl.”

Doug doesn’t care about me??? Life may as well be over for me…not!

There you go again with the holier-than-thou and even professing to speak for the any-of-many peoples (whatever that means…) regarding what they think about me. Doug, you don’t know shit from shinola.

Sugarrae, sorry to vent in your space but this guy does make me wish he and my sledge hammer could make close acquaintance!

Posted by SisterSledge on September 25th, 2007 at 5:37 pm

Thank you SisterSledge. Your comments are duly noted.

Michael wrote this:
“Doug you do realize Google has not authority to tell you or anyone else what to do. I’m sure the president of coke would love to pass the beverage drinking guidelines and make it against TOS to drink Pepsi, but no one would take them seriously if they did. So why do people bow down to google like are some ruler of their country or elected official.”

erm Michael, who said anyone bows down to Google? It appears that you and a few members “in here” bow down to Google all the time. You all talk about “buying links” and wonder why Google does not like it. I don’t ever talk about that as “WE” talk about how to build good sites that “all” groups like, including Google. NO one in my community really cares about what Google says or does not say. We simply abide by the guidelines that websites set for their own sites. Google has a set of guidelines already. Since “this” industry is so interesting in doing good in a website “called” Google, then I would think that industry would also want to abide by the guidelines set by that website…. google.

I mean goodness people; isn’t this just simple common sense?

BTW Rae and SisterSledge; I won’t call you names in here or anywhere else. I do really and truly like it when you call me names so please keep that up. It gives me a closeness type feeling to all of you. I really do appreciate it. :)

Posted by Doug Heil on September 25th, 2007 at 5:54 pm

oh btw Michael; Google is “not’ telling anyone what to do at all. Why do you think that?

If you want to abide by what Google says, abide by it. If you don’t want to abide by what Google or Matt says,… don’t. No one is telling you or anyone else what to do with your “own” websites. Just like none of us can “tell” Google what to do with their website. Why do you feel Google is “telling” you anything? You either keep on buying links or you don’t. It’s really that simple. Google really does not care if you are buying and selling links. They simply react accordingly in order to protect their SERPS. Do you as wish. The notion that Google is somehow telling websites how to run their own sites is absurd. Do as you wish. Google will do as they wish as well.

This isn’t hard… no really, it isn’t hard… really.

Posted by Doug Heil on September 25th, 2007 at 6:00 pm

Hey sistersledge; I’m in Ohio right now as my Dad is ill and Mom and Dad are getting up in age. Where do you live? I’m sure you could come over if you wish…. with your hammer. I wouldn’t mind. Heck; you may actually like me… and start to see things the way I do. It’s not that bad on this side of the fence. :)

Posted by Doug Heil on September 25th, 2007 at 6:34 pm

Notice how Doug deftly avoids any of Rae’s points @ 3.39PM…

Posted by Rose on September 25th, 2007 at 7:16 pm

Wow, Rae. I can has troll?

Posted by Jane on September 25th, 2007 at 7:55 pm

[Comment accusing someone of buying links had to be deleted because my time is too valuable to be tied up in what I perceive to be bullshit - please see the last comment in this thread for an explanation - but I sincerely thank you Steve for visiting and hope you'll come back again]

Posted by Steve on September 25th, 2007 at 8:31 pm

These comments are both sad and hilarious. WTF is wrong with people?

Jane, you crack me up.

Posted by markus in a mutha fkin van on September 25th, 2007 at 9:12 pm

Shit fight aside, thanks for posting a perfect example of why this whole buying links debate is stupid.

Posted by Sophie Wegat on September 25th, 2007 at 9:32 pm

>Lastly, I’m a STRONG organic link developer…
>probably one of the strongest you’ll ever see.

Since you mentioned it, do you have any tips other “building great content” and “creating widgets” in order to build strong organic links?

By the way, i love your blog, wish you updated it more often, always get a kick out of it…

best,

Posted by tzd on September 25th, 2007 at 11:35 pm

Heh, great read and you’re 100% right!

Posted by Nils on September 26th, 2007 at 5:34 am

I love the daft usage of the F-bomb in an SEO blog…

So….sugarrae even though your name sounds exactly like a band that I don’t like, you’re the latest entry in my reader. Looking forward to spending many more long nights together…reading your blog ;)

Posted by Todd on September 26th, 2007 at 8:46 am

>NO one in my community really cares about what Google says or does not say. We simply abide by the guidelines that websites set for their own sites.

Wow that’s the first time I’ve ever seen someone contradict themselves within one sentence ….

Posted by graywolf on September 26th, 2007 at 8:51 am

Doug,

(cough)Thanks for your well reasoned arguments. You are a true legend. Please subscribe me to your newsletter.

Posted by pmac on September 26th, 2007 at 8:59 am

@Todd - if it helps, my name is homage to Sugar Ray Leonard and not the band ;-)

Posted by Rae Hoffman on September 26th, 2007 at 9:11 am

Rae:

I agree with the previous comment about you and your site kicking total ass, and I wish you updated more often as well.

@Doug: wtf are you man…

3:15 PM = “You all do not realize that Matt Cutts stated on his blog about two years that paid links were going to be looked at from now on. That was two years ago Rae. Where was everyone in this industry back then? LOL”

5:54 PM = “NO one in my community really cares about what Google says or does not say.”

That is one sweet 180, Doug. Where’d you learn to skate?

Posted by corey on September 26th, 2007 at 10:16 am

Is it terrible that, aside from the way he presents his argument, I agree with some of what Doug suggests? Specifically this bit:

“If you want to abide by what Google says, abide by it. If you don’t want to abide by what Google or Matt says,… don’t. No one is telling you or anyone else what to do with your “own” websites. Just like none of us can “tell” Google what to do with their website. Why do you feel Google is “telling” you anything? You either keep on buying links or you don’t. It’s really that simple. Google really does not care if you are buying and selling links. They simply react accordingly in order to protect their SERPS. Do you as wish. The notion that Google is somehow telling websites how to run their own sites is absurd. Do as you wish. Google will do as they wish as well.”

In my opinion, they are simply saying what results in success within their own product. Imagine if DisneyLand suggested that anyone visiting should wear ball gowns and bow ties. Clearly, this is an unreasonable request, but they wouldn’t be suggesting that people should abide by such rules in every amusement park around the world, just their own.

If they want to damage their own product, and if you think they are, let them do so. There will be others to eagerly gobble up their market share.

Yes, asking users of the system to ’snitch’ on those not abiding by their rules is wrong, but the basic rule that they set is entirely their right.

Feel free to tell me to fuck off :o)

Posted by Chris Paston on September 26th, 2007 at 11:01 am

Where’s Doug after that post by Steve? LOL

Great post Rae !

Posted by Sam I Am on September 26th, 2007 at 11:02 am

meaning the google guidelines are all we really need to follow. They are very clear and getting more clear all the time.

Hey Steve from “livecustomer”. I’d love for you to prove your statement as true since you clearly stated it as being true. I didn’t see a smilie or anything else other than you making a clear statement. That’s not good bud.

I think the owner, Rae Hoffman, of this blog needs to delete that comment. I’m asking you to do so.

The wikipedia defines it as this:

“In many, though not all, legal systems, statements presented as fact must be false to be defamatory. Proving a defamatory statement to be true is often the best defense against a prosecution for libel. Statements of opinion that cannot be proven true or false will likely need to apply some other kind of defense. The use of the defense of justification has dangers, however. If the defendant libels the plaintiff and then runs the defense of truth and fails, he may be said to have aggravated the harm.”

Posted by Doug Heil on September 26th, 2007 at 11:04 am

OMG PUSSY

Posted by corey on September 26th, 2007 at 11:29 am

Doug good to know you take legal advice from a publicly editable source, I hope your other research and information comes from much more vetted and trusted locations.

Posted by graywolf on September 26th, 2007 at 12:08 pm

Ok, seriously people. I don’t have time for this shit. Regardless of my personal opinion of Doug, which was formed mainly from this blog post in which I feel he acted like an ass, let me be clear….

BEING SUED OR CALLED IN AS A MATERIAL WITNESS TO A LAWSUIT DOES NOT MAKE ME MONEY

So, I don’t have time to deal with what I feel are some adult style temper tantrums. Thank you to everyone who contributed to this post. Unfortunately, for the first time ever, I will have to lock comments on a blog post of mine. Simply because I do not have the time for shit that doesn’t make me money. I *wish* I had more time right now, but I don’t, so locking must be done.

Additionally, I will have to edit the comment above that accuses someone of buying about 8K worth of links from a broker since I don’t have the screenshots to prove it.

As one last comment though… Doug, I did find it humorous that you defended your legal position by quoting a website that also has published statements on it that refer to you as a “douche bag”: http://en.wikipedia.org/wiki/User_talk:Jehochman/Archive_2

;-)

Posted by Rae Hoffman on September 26th, 2007 at 12:25 pm