Comments on: Facebook Expands Targeting Opportunities for Advertisers

By: People Finder

People Finder — Fri, 30 Nov 2007 09:48:57 +0000

Rae,

Have you read this yet?
http://www.nytimes.com/2007/11/30/technology/30face.html?hp=&pagewanted=print

By: markus941

markus941 — Mon, 29 Oct 2007 20:01:34 +0000

I got pretty excited about FB Pro but my excitement was short lived. After testing some ads with the most seemingly laser-targeted demographics, I can say that the volume and CTR are terrible and INTENT is just not there.

Methinks MSN overpaid.

By: Adrian Palacios

Adrian Palacios — Mon, 29 Oct 2007 19:35:53 +0000

Rae,
Truly Facebook, MySpace, et. al., represent a wealth of opportunities for behavorial targeting because the incredible amount of information freely available can help make advertising extremely relevant; I feel we are already seeing the benefit of this, such as with Slide.com, which apparently is experiencing a 2-5% CTR. Additionally, you presented many great ideas concerning the use of this data.
More along the lines of my post, I feel I am trying to aim for an “evolution” of social networking revenue models, because although ads can generate a great deal of money (cough*Google*cough), I feel it rarely puts a company in a position to enjoy great margins. And after the last .com bust, I feel investors are looking for a diversified set of strong revenue streams to feel safer with their investment. So, monetizing a site with advertising can be done, and can be successful, but I feel other models need to appear to take these sites to the next level business-wise… hence the difficulty.

By: Stephanie

Stephanie — Mon, 29 Oct 2007 03:44:28 +0000

Hi Rea, Big Fan of your blog.

This post was really helpful. I can’t wait to see what happens with Facebook next!

I referred to you in my last blog entry.

Thanks for the great content :)

By: Colin Carmichael

Colin Carmichael — Sat, 27 Oct 2007 15:00:07 +0000

Facebook+Microsoft=”All your friends are belong to us”

By: Eathan

Eathan — Fri, 26 Oct 2007 22:52:15 +0000

But no matches for gold panning, prospecting, treasure hunting, rockhounding, etc. Come on Facebook, I know there are at least six of us on Myspace…

By: Xavier Vespa

Xavier Vespa — Fri, 26 Oct 2007 16:51:54 +0000

I think that’s why Digg and Facebook are going with Microsoft. They’re less ethical regarding the use of users’ data. They’ll just use it, no questions asked.

By: JarvisFlocker

JarvisFlocker — Fri, 26 Oct 2007 15:18:48 +0000

Good times, in deed, for Microsoft.

By: TheMadHat

TheMadHat — Fri, 26 Oct 2007 14:03:55 +0000

Excellent ideas. I think that’s one of the primary reasons Micro$oft bought a stake in them. The level of demographic targeting with Facebook is outstanding. I did some undergrad financial aid affiliate stuff and it kicked ass because no one else was doing it at the time. Then they shut down the multiple flyer loophole and it became more work than I had time for but there’s still plenty of untouched space.