SEO Advice

Below you’ll find all of the posts filed under the SEO category. SEO isn’t an exact science no matter how many folks may try to convince you that they have all the answers… mainly because the engines keep their algorithms a secret.

Some parts of SEO are “evergreen” meaning that they are pretty standard, agreed upon and “non changing” in nature (like making use of title tags and that link building is important if you want to rank). However, many aspects of SEO are about theory and who can guess (from experience and testing) the best. And I do my best to put my experience and love of testing to use.

Rae Hoffman

The Clueless, but “Whitehat”, SEO

by Rae Hoffman on July 28, 2010

Rae Hoffman

You Don't Need SEO to Rank in Google

by Rae Hoffman on January 9, 2009

Rae Hoffman

Creating Firefox Quick Search Bookmarks

by Rae Hoffman on February 10, 2008

Rae Hoffman

Monkey Balls In Louisville Kentucky

by Rae Hoffman on December 15, 2007

Rae Hoffman

Some Fun YouTube Testing

by Rae Hoffman on November 8, 2007

Rae Hoffman

Googlebot Gone Wild on WordPress Backend Files

by Rae Hoffman on September 17, 2007

Rae Hoffman

Google Supplemental Weirdness

by Rae Hoffman on June 22, 2007

Rae Hoffman

Cool Design Feature or Accident Waiting to Happen?

by Rae Hoffman on January 22, 2007

Rae Hoffman

What Makes You Follow and Trust Someone in This Field?

by Rae Hoffman on January 9, 2007

Rae Hoffman

Before You Launch that Local Small Business Website

by Rae Hoffman on September 10, 2006

Rae Hoffman

Better CTR on Adwords Targeting Canadians

by Rae Hoffman on July 19, 2006

Rae Hoffman

When Unique Content Is Not "Unique"

by Rae Hoffman on May 31, 2006

Rae Hoffman

Legitimate Use of Mechanical Grunts

by Rae Hoffman on March 3, 2006

Now that you've read through the SEO category, be sure to check out the rest of the site which contains a ton of great information about social media, affiliate marketing and more.

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Sugarrae runs on the Thesis WordPress Theme

Thesis WordPress theme

If you’re someone who doesn’t understand a lot of PHP, Thesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

For those "in between", like myself, I’ve created "dummy" guides for Thesis hooks that allow us to make more professional customizations than we ever deemed possible. The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before. You can find out more about Thesis below: