1/31/08

11 Experts on Link Development Speak Out

Link Development

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Last year, I asked a bunch of the link development pros to sit down and do an interview on the topic of developing links in regards to seo. What I ended up with as a result was a six thousand plus word tutorial on developing backlinks.

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Rae Hoffman

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11 Experts on Link Development Speak Out

9/25/07

Google Doesn’t Know the Face of “Evil”

Link Development

One of my employees was pushing a story we had done yesterday and decided to contact some parenting sites (the angle of this story was related to them) and see if they’d be interested in making their readers aware of it. He got back an interesting email, and forwarded it to me for a laugh. I definitely found it humorous, but after taking a 15 minute dig into the site, also realized that Google has no clue what the elusive face of “evil” really is.

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Rae Hoffman

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Google Doesn’t Know the Face of “Evil”

4/15/07

Why Google Shouldn’t Penalize Us for Their Incompetence

Link Development

Seems that while I was away, Matt stirred up some controversy by implying the engines would start hitting sites posting paid links without machine readable disclosure of those paid links and then in a second post, asked people to report sites “selling links”.

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Rae Hoffman

42 Comments on
Why Google Shouldn’t Penalize Us for Their Incompetence

2/8/07

Why Links Matter: So Simple a Monkey Could Understand It

Link Development

A while back I did a post on what I considered to be the very basics of local small business website marketing. Since it seems the basics were appreciated, I decided to do a post on another basic I’m questioned about a lot… why a site needs links to rank (oh, I’m dead serious).

This post isn’t aimed at professional webmasters or search marketers. This is aimed at the person new to search engine optimization that needs a basic understanding of why they need to develop links, though professionals may find it useful for the new link developer or search marketing trainee.

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Rae Hoffman

11 Comments on
Why Links Matter: So Simple a Monkey Could Understand It

12/14/06

My ReviewMe Advertiser Experience

Link Development

So, I decided to give ReviewMe a try a few weeks ago. Now, first things first… I am not a whore and am not being paid for this write up. ;-) I’m simply doing it because it was something new I tried and I figured I’d share my experience. Now that we have that out of the way…

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Rae Hoffman

5 Comments on
My ReviewMe Advertiser Experience