Sugarrae - Never Mess With a Woman Who Can Pull Rank

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So, I asked a few of the more well known guys on links to do a kind of “group interview” on link development a few months ago and I’ve been admittedly slow about getting the final result up. But, today is the day, so get ready to learn a bit about link development methods and theories from:

- Eric Ward, the Link Moses behind URL Wire
- Rand Fishkin from SEOMoz
- Roger Montti aka martinibuster, the VP of Verticals at Best of the Web
- Todd Malicoat of Stuntdubl and SEO Class
- and myself, Rae Hoffman of Sugarrae and SEO Class

If you’ve been under a rock and don’t know any of the above names, click through to their sites and grab their feeds now. Seriously… go… now.

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I had the pleasure of meeting Tim Converse in the rotating bed room of the Hugh Hefner suite at the Palms at YPN’s party during Las Vegas Pubcon this year. He is definitely a witty guy, but has a stern way of saying things sometimes that leaves you wondering if he was being serious or simply having fun with you. ;-)

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I normally start out my interviews with a nice little professional sounding intro. Not this time - partially because I hate doing it, and partially because the BOTW boys (pronounced bot-wah boys for those who have never had to say it outloud) are too cool and laid back to need it.

If you’ve been to any internet marketing show (or even glanced through pictures from them) you’d think BOTW had 100 employees working each event, because their swag is on everyone’s backs. So how do the acknowledged kings of guerrilla marketing in the search engine marketing world work their magic? That’s what I got CEO Brian Prince to answer some questions about.

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I recently did an interview with Michael Ferguson, the Senior User Experience Analyst at Ask.com about their rebranding campaign. I also took the opportunity to ask questions in regards to rebranding a website in general so that regular webmasters could learn from Ask’s experiences (and budget).

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So, back at Boston PubCon I was at the bar, introduced myself to two guys while grabbing some shots and it happened to be Joel Lesser and Doug McGaughey, the guys behind LinksManager. When I saw that they had gotten a patent on their linking system, it made my ears perk up a bit since this is the first I’ve heard of a link system grabbing a patent and a quote about auto-rotation in their press release made me curious enough to ask Joel some questions, which turned into an interview about the patent and their intentions for it, along with their system in general. So, here ya go.

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So, I’ve met some of the people from the Sitemaps team a few times and when I was in Boston I had a chance to grab lunch with two of the Sitemaps engineers where I shamelessly asked for an interview and they agreed.

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Ever since Michael told me about FeedBurner I have been thoroughly addicted (if you are not using this service, I highly recommend you start - there is a free version, though I use the paid service myself). I love the service and thought, hey, why not grab an interview with them.

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There is a ton of buzz surrounding the YPN beta program. As a beta tester, I tend to frequent the forums a bit and saw the same questions often being asked over and over again. So, I decided to ask YPN for a chance to ask the questions and get some answers - and being the sports they are, they agreed to do it. From international challenges to ways publishers can achieve better targeting, I asked and they answered. Read on to see what we discussed and figure out what a mechanical bull has to do with contextual advertising. ;-)

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