General Marketing Babble
by Rae Hoffman on February 10, 2008 | General Marketing Babble
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If you’ve ever seen me do a site clinic at a conference on my own computer, you’ve likely noticed that I have a series of shortcuts to do searches via Firefox that are very repetitive to my daily routine. If you’ve seen me do a site clinic without my own computer, you’ve likely seen me *try* to do one of these searches and give the “I so wish I had my laptop for this” look.
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by Rae Hoffman on December 15, 2007 | General Marketing Babble
I really don’t have much to say in this post except that it’s an experiment to prove something I already know, but to be able to at least have some tangible evidence of it other than simply knowing because I’ve been in this game so long. So, you want to rank for phrases like “Monkey Balls In Louisville Kentucky” but are unsure of how to do it… well, well, well… rustle up some monkey balls and prepare to take notes!
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by Rae Hoffman on November 8, 2007 | General Marketing Babble
by Rae Hoffman on September 17, 2007 | General Marketing Babble
I’ve been noticing a problem on several of the blogs I’m running lately in regards to their indexing at Google. Granted, I’m not a big one for running wordpress as most of my sites run on a custom built CMS system, but I’ve been running a few for quite a while and what I’m seeing lately in regards to their indexing seems odd to me.
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by Rae Hoffman on June 22, 2007 | General Marketing Babble
I’ll be the first to admit that I haven’t kept on top of the way supplemental issues the way victoria secret lotion keeps on top of a stripper - hey, laugh if you want, I swear they *all* wear it. But, in the last week or so, I’ve been taking a closer look at it, after stumbling onto something on “accident”, and figured I’d share the weirdness I’m seeing and see if anyone else has some weirdness to share.
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by Rae Hoffman on March 29, 2007 | General Marketing Babble
I’m on a flight before noon tomorrow and won’t be back until Monday evening. Before I left, I wanted to post some random ramblings and a burning question, but first I want to take a moment to plug the event my guys over the the IM-NY organization are throwing for SES…
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by Rae Hoffman on January 22, 2007 | General Marketing Babble
So, a friend and I were having a conversation after I mentioned dealing with several clients in the past using css layers on their sites and I thought I’d open it up for opinions, since we couldn’t seem to come to an agreement on the topic…
Here’s the deal… the specific site we were looking at as an example is an e-commerce site and it uses css to make their site “pretty”. They have a square box with tabs on the top and every time you click a tab, a different set of text comes up utilizing css layers (product information, shipping information, guarantee… the usual).
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by Rae Hoffman on January 9, 2007 | General Marketing Babble
So, I was reading the social networking whore (I have vowed to use the word whore in his anchor text for at least six months) the other day and saw him make a comment that he had trust for several people in this industry and I was listed as one (thanks babe, feeling is mutual). Then, I found the new Tropical SEO blog and saw a post of his where he mentioned a few names from his “trusted 25” of which I was also listed (thanks again).
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by Rae Hoffman on January 2, 2007 | General Marketing Babble
So, I got tagged by Kim while I was away for New Years to give my predictions for 2007. I said in an interview recently that I’d have more luck predicting celebrity break ups for the year than what will happen in an industry as volatile as ours.
But, I’ll give it a sort of tongue in cheek shot for the most part… up to you to figure out which parts are which. ;-)
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by Rae Hoffman on July 19, 2006 | General Marketing Babble
What I’m about to say is part rant, part advice, but either way it’s pretty damn simple - a fast way to improve the Adwords CTR of your website when the ads are targeted (purposely) at Canadian users - if you aren’t already doing it.
I moved to Canada a little over a year ago and let me tell you my experience with buying online thus far:
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