Business Ramblings

Below you’ll find an archive of posts that involve general thoughts on topics that surround running an online marketing business.

Rae Hoffman

Good Financial Advice for Startups

by Rae Hoffman on March 10, 2008

Rae Hoffman

Even More Advice for Startup CEO's

by Rae Hoffman on January 24, 2008

Rae Hoffman

Nickelodeon Turns Webcasting Into Child’s Play

by Rae Hoffman on January 14, 2008

Rae Hoffman

Things I Learned While Opening The New Office

by Rae Hoffman on August 21, 2007

Rae Hoffman

The Question of Transparency

by Rae Hoffman on July 29, 2007

Rae Hoffman

Look Out Zappos, Endless.com Has Arrived

by Rae Hoffman on April 9, 2007

Rae Hoffman

Why Does Product Management Software Suck?

by Rae Hoffman on March 7, 2006

Coming soon I'll also be featuring resources for both new and experienced online marketers in an attempt to help you take your Internet marketing centered business to the next level.

For now, I invite you to subscribe to my feed and stay tuned for upcoming posts.

Sugarrae runs on the Thesis WordPress Theme

Thesis WordPress theme

If you’re someone who doesn’t understand a lot of PHP, Thesis will give a ton of functionality that you wouldn’t be able to obtain otherwise with a simple control panel instead of having to alter code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

For those "in between", like myself, I’ve created "dummy" guides for Thesis hooks that allow us to make more professional customizations than we ever deemed possible. The theme is not only highly customizable, but it has allowed me to run Sugarrae more professionally, with a much more targeted focus on monetization than it ever has been able to achieve before. You can find out more about Thesis below: