Running a Company

Below you’ll find an archive of posts that involve general thoughts on topics that surround running an online marketing business.

8 Ways to Blow Getting a Job Interview

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Once again we're hiring at PushFire and once again that means I'm going through a slew of resumes to try and find some new - and awesome - members to add to the PushFire team. Add to that my post last week railing ForbesWoman for explaining how ...
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Why We Got Rid of the PushFire Blog

PushFire Blog

When we launched PushFire, we "of course" put a blog on the site. The theory was using the blog to build the brand and posting awesome content on it. But it didn't take long for PushFire's client roster to be full, which meant our team is busy ...
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48 Things I Know Now That I Wish I Knew Then

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I entered the online marketing space 15+ years ago now - first running a non profit website and then falling into the commercial side of things in the early 2000's via affiliate marketing. While I was solely an affiliate until 2009, I tended to ...
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What We Learned as First Time Trade Show Exhibitors

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A few weeks ago, we (my other company PushFire) exhibited for the first time ever at Affiliate Summit East. Not only was it PushFire's first time exhibiting, but it was the first time anyone on our team had ever taken part in exhibiting at a ...
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The Cost of Entrepreneurship

Entrepreneurship Costs

I woke up at 5 a.m. this morning completely unable to sleep. Why? Because in 24 hours I was supposed to be on a plane en route to attend my kid sister's wedding... and I knew there was no way I'd be able to get on that plane. Edited to add: ...
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My Top 9 Online Organizational Tools for Business in 2012

Organizational Tools

It's no secret... organization has never been my strong point. For a long time, I've been able to try and convince myself I just need to "accept" that I'm not "the organized type". But, during 2011, as my businesses kept continually increasing in ...
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Tips on Managing Employees Virtually

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I’ve been lucky enough to primarily work from home for the last decade. I have offices that house employees for MFE Interactive in Guelph, Ontario: But not all of my employees are in-house for my companies and I have no shame in admitting my ...
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Good Financial Advice for Startups

Right on Target

I stumbled across a Techcrunch post about how startups need to manage money and hiring processes or risk failing that came as a result of a post by Jason Calacanis about how startups can save money that was then sensationalized and heavily ...
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Even More Advice for Startup CEO’s

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I've been extremely busy this week and as such, I missed a totally kick ass post over at seomoz which offered up some advice to people who are ceo's of startup companies. I'm not saying I agree with the whole post, but a lot of the points were dead ...
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Things I Learned While Opening The New Office

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Yeah, yeah - it has been almost a month since I've made a post. Long story short, in June, I incorporated a new business in Canada and on August 1st, I opened a new office up there, hired several new employees to work in it and moved myself and my ...
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