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I recently did an interview with Michael Ferguson, the Senior User Experience Analyst at Ask.com about their rebranding campaign. I also took the opportunity to ask questions in regards to rebranding a website in general so that regular webmasters could learn from Ask’s experiences (and budget).
The interview ended up being almost three thousand words and contained a lot of interesting information, so I allowed it to be published (in two parts) over at Search Engine Watch. If you’re into usability, you’ll definitely find some good information in them…
Rebranding Ask.com, Part One
Rebranding Ask.com, Part Two
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