About Rae Hoffman

Rae Hoffman aka "Sugarrae" is an affiliate marketing veteran and the CEO of PushFire, a search marketing agency specializing in SEO audits and link building strategies. She is also the author of the often controversial Sugarrae blog and the SVP of Marketing for Speedy Incorporation Services. You can connect with Rae via Twitter and Facebook.

Content Marketing is the “Escort” of Online Marketing

Content Marketing Escort

Content Marketing. It's the new buzz word flowing around the Internet marketing community for the last year or so. I've been doing this online marketing "thing" for over a decade. When I first heard the phrase "content marketing" I was a little ...
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Women, Tech Conferences and the BullSh!t Surrounding It

Amanda Repelling

Damn it. I try so hard these days to resist doing things that don't make me money. I really do. But sometimes I make an exception and today is going to be one of those days. Today Debra Mastaler tweeted a link to an article in The Atlantic about ...
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11 Things My Son Taught Me about Life & Business

CJ Hoffman

Yesterday I came across the Complete Guide to Not Giving a Fuck by Julien. I found myself nodding in agreement with each point he made. These were lessons I learned long ago thanks to the most courageous person I've ever known - my son ...
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What I’ve Learned about Landing and Speaking on Conference Panels

Microphone

I've been speaking on search and affiliate conference panels for almost 8 years now. In the early days, landing a speaking slot wasn't super hard because the pond was much smaller. In fact, I ended up on my first panel completely by chance. I was ...
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Search Engine Submission Services? DON’T – Here’s Why…

Trash

This is a short post - and a very basic post - but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands of ...
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Link Building Services – You Get What You Pay For

Fail

I'm kind of sitting here in shock right now. I've been in the online marketing game for well over a decade, but this morning I had an email exchange that dumbfounded me. To be clear, this isn't an "outing" post - even though I could do so - I ...
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How to Create Passive Income with Profitable (Yet Honest) Reviews

Affiliate Reviews

When I did my post on how to make money via blogging, I'd mentioned doing product reviews within it as one of my favorite ways to generate passive income with a blog. To me, there's no better recipe for monetization than taking a product I love, ...
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My SMX West 2013 Takeaways

SMX West

I'm at the airport getting ready to head back home after spending 3 days in San Jose, California at SMX West. I figured I'd post a few of the things I found interesting as takeaways from the conference for those who weren't able to attend. Tips & ...
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Understanding Affiliate Marketing Lingo (Glossary of Terms)

Affiliate Glossary

Ok, I know this post isn't going to be earth shattering for most. But I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've never done affiliate marketing before, all of the terms can get a little confusing. So this post ...
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Six Components of a Killer Personal About Page

Thumbprint

Ok, so maybe "killer" is stretching it a bit. I don't claim to be the end all, be all when it comes to writing an About page. But, I have seen plenty of About pages that suck (as in I as a potential reader have hated them) and I have seen a lot ...
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