Rae Hoffman

Thesis Tutorial - Creating Custom Categories

by Rae Hoffman on March 28, 2009 | Blogging It

Create Custom Categories

If you're new here, you may want to subscribe to my feed or subscribe to me on Twitter, which is updated on a more frequent - and more meaningless - basis.

I get asked at least once per week how I got the custom content on my category pages (you can check out the affiliate marketing category here on Sugarrae or the SEO conference category on Outspoken Media to see examples). The answer are custom category hooks and the instructions for creating them are below.
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Monkey Protesting

So, this morning I received an angry email from some guy pissed off that I wasn’t responding to his emails requesting support on the Customize Your Community plugin that I paid to have developed and had given away for free (that says it accepts donations, but of course, he didn’t donate) right after I had it developed. His email said:
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Rae Hoffman

PRWeb Review

by Rae Hoffman on January 21, 2009 | Reviews

Meet the Press

I’m often asked when I mention doing press releases for website promotion, branding and visibility what online press release distribution services I recommend, if any. The truth is that I’m a longtime user of PRWeb, have spent thousands of dollars running press releases with them and am pretty pleased with their services.
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Rae Hoffman

Thesis Tutorial - Customizing the 404 Page

by Rae Hoffman on January 14, 2009 | Blogging It

404 Error

A few weeks ago, I published a Thesis theme tutorial that showed you how to do advanced ad targeting. The tutorial showed you how to assign ads to be different based on the category the posts were filed in, as well as change them on a post by post basis.

While “You 404′d it. Gnarly, dude.” is a semi-custom page since it does keep with your theme and design, you may want to give it a little bit of your own personality and wording to make it truly “custom”. Below, I’ll show you how to do it.
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Lisa Barone

Affiliate Summit West - Day 3 Mini-Recap

by Lisa Barone on January 13, 2009 | Affiliate Marketing

Hey, affiliate kids. I’m about to head to the airport to start my trek back to the East Coast, but first, let’s recap Day 3 of Affiliate Summit, shall we?

Sadly, due to my flight and this silly little thing called “lunch” that the speakers seemed to be really interested in, I was only able to make it to one session today: Amazon Widgets for Fun and Profit.
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Lisa Barone

Affiliate Summit West - Day 2 Recap

by Lisa Barone on January 12, 2009 | Affiliate Marketing

…And we’re back with another day of blog coverage for Affiliate Summit West. If you missed Day 1, feel free to go check it out. Otherwise let’s get on with today’s big takeaways. This blogger hasn’t eaten since last night’s French fries dinner and her tummy is starting to rumble.

Ready? Okay.
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Lisa Barone

Affiliate Summit West - Day 1 Recap

by Lisa Barone on January 11, 2009 | Affiliate Marketing

Hey, kids. Now that I’ve been an affiliate marketer for almost a whole week, Rae sent me to Vegas to attend Affiliate Summit West to pick up some skillz and report back to her what I learned.

And since liveblogging is punishable by death in the Sugarrae household, below you’ll find a thought out recap of the sessions I attended for your reading pleasure.

May you go in peace.
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I’m sure you’ve no doubt heard that getting indexed and ranked well in Google is all about Pagerank and links.

While Google search engineer Matt Cutts may have confirmed that statement almost three years ago, it doesn’t mean things never change and/or that Pagerank and on page signals (aka SEO) are the only factors that matter when it comes to ranking in today’s search engines, especially Google.
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Rae Hoffman

Thesis Tutorial - Advanced Ad Targeting

by Rae Hoffman on December 29, 2008 | Blogging It

Since my last tutorial explaining the basics of the newly unveiled Thesis hooks was so well received, I thought I’d show you a bit more of how advanced the Thesis theme really is.

Not only will I “show” you, but I’ll also teach you how to take advantage of it on your own personal or professional blog.

If you look at my site, you’ll notice I run a large graphical ad above the fold on the Sugarrae website:
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Rae Hoffman

Reasons Even Santa Would Hurt You

by Rae Hoffman on December 22, 2008 | Rants in Bitchland

This post has absolutely nothing to do with internet marketing. No, this post is about ways you can get me to beat the living hell out of you before Christmas.

This is a post aimed at every ignorant ass out there who has done any of the following things during the busiest shopping season of the year.
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