Lost opportunityOver two and a half years ago I wrote what I consider to be one of my best posts ever about affiliate marketing called how to survive the affiliate evolution. And while it basically outlined my entire business plan at the time – and still remains a good plan today – I’ve often bitched that 99% of folks that read it and raved about the information laid out within the post never actually acted on it.

But I did.

And I’m going to show you what *you* could have done had you gotten off your ass, given up the SEO fame game bullshit and actually worked hard and followed through on my advice.
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Duplicate ContentThe other day I posed a question on Twitter; “If you could learn more about one aspect of affiliate marketing, what would it be?” and a large portion of the responses I got back as a result were about using affiliate datafeeds. Even more specifically, several of them revolved around datafeed usage and duplicate content in regards to SEO.

I’ve used (and still use) a lot of datafeeds in the construction of my affiliate sites and have learned quite a bit in regards to using them over the years. Hopefully, I’ll be able to pass along some of what I’ve learned to help a few Twitterkin out.
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I know, I know. I’ve been an affiliate for over a decade now [I'm not old, I'm not old]… how have I not attended an Affiliate Summit before? I must have been asked that question thirty times this week.

I really don’t know… I think because I’ve always been an organically focused affiliate, I’ve tended to mingle within the SEO community more than the affiliate community.

That said, I was asked to speak at ASE, had always wanted to attend the conference and figured now was the time to pop that cherry.
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Rae Hoffman

Commercial Twitter Case Study Revisited

by Rae Hoffman on July 28, 2009 | Twitter

Twitter Case Study - Part 2About a year ago I did a case study on the use of Twitter by BBGeeks.com – a site I own about BlackBerry phones. We were using Twitter as sort of a guerrilla marketing tactic to increase traffic to our site and more importantly, promote our brand.

The results were encouraging – we’d acquired 500 followers in a short period of time and found they were actually visiting our site and engaging with us as a result. The initial results were promising enough that we kept with it, kept learning, kept testing – and we’re very glad we did.
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Rae Hoffman

Testing

by Rae Hoffman on July 22, 2009 | Blogging It

Please ignore :)

Testing something

Thanks.

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Rae Hoffman

Thesis Tutorial – Creating Custom Categories

by Rae Hoffman on March 28, 2009 | Blogging It

Creating Custom CategoriesI get asked at least once per week how I got the custom content on my category pages (you can check out the affiliate marketing category here on Sugarrae or the SEO conference category on Outspoken Media to see examples). The answer are custom category hooks and the instructions for creating them are below.
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ProtesterSo, this morning I received an angry email from some guy pissed off that I wasn’t responding to his emails requesting support on the Customize Your Community plugin that I paid to have developed and had given away for free (that says it accepts donations, but of course, he didn’t donate) right after I had it developed. His email said:
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Rae Hoffman

PRWeb Review

by Rae Hoffman on January 21, 2009 | Reviews

Meet the PressI’m often asked when I mention doing press releases for website promotion, branding and visibility what online press release distribution services I recommend, if any. The truth is that I’m a longtime user of PRWeb, have spent thousands of dollars running press releases with them and am pretty pleased with their services.
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Rae Hoffman

Thesis Tutorial – Customizing the 404 Page

by Rae Hoffman on January 14, 2009 | Blogging It

404 ErrorA few weeks ago, I published a Thesis theme tutorial that showed you how to do advanced ad targeting. The tutorial showed you how to assign ads to be different based on the category the posts were filed in, as well as change them on a post by post basis.

While “You 404′d it. Gnarly, dude.” is a semi-custom page since it does keep with your theme and design, you may want to give it a little bit of your own personality and wording to make it truly “custom”. Below, I’ll show you how to do it.
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Hey, affiliate kids. I’m about to head to the airport to start my trek back to the East Coast, but first, let’s recap Day 3 of Affiliate Summit, shall we?

Sadly, due to my flight and this silly little thing called “lunch” that the speakers seemed to be really interested in, I was only able to make it to one session today: Amazon Widgets for Fun and Profit.
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